Anti-counterfeiting Packaging Technologies

By Darlene Bremer

In its report titled “Anti-Counterfeit Packaging: A Global Strategic Business Report,” California-based Global Industry Analysts Inc., projects that the global anticounterfeit packaging market will reach about $82.2 billion by the year 2015. Growth in the market is driven by various factors, such as the strategic protection of revenue and brand name reputation by companies and organizations, the rising emphasis on food and drug safety and efficacy, the speed and agility in new product innovation, and growing consumer awareness about the safety risks of counterfeiting.

The major challenges faced by the anti-counterfeiting packaging market is the high cost involved in implementing the technologies and apprehension among the manufacturers about the extent of security provided by these technologies, according to Reportlinker.com.

Anti-counterfeit packaging technologies come in two main types, namely authentication packaging, which consists of using inks and dyes, holograms, watermarks, and taggants, and track and trace packaging, made up primarily of labels, bar codes, and Radio-frequency Identification (RFID). Reportlinker notes that as the bar code market matures, its growth rate between 2009 and 2014 will slow to a compound annual growth rate (CAGR) of only 0.4 percent, while the RFID market has the highest growth potential and is expected to experience a CAGR of 20.2% for the same period.

Most RFID tags contain an integrated circuit for storing and processing information and an antenna for receiving and transmitting the signal. As the technology becomes more widely deployed, distributors can utilize it to improve the efficiency of their inventory tracking and management as well as to prevent counterfeit products from entering the chain.

If a distributor or contactor notices discrepancies in any authentication or track and trace anti-counterfeiting packaging, they should contact the manufacturer to determine the product’s legitimacy and help take counterfeit products out of the supply chain.

Counterfits Can Kill